Advertising Agencies
One of the primary sources of advertisements for mobile games is advertising agencies. These agencies specialize in creating advertising campaigns that generate engagement and drive downloads. They have a wealth of knowledge about target audiences and what motivates them to download mobile games. Additionally, advertising agencies have access to high-quality creative resources, which they use to create visually appealing advertisements.
Mobile Dream Factory is an example of an advertising agency that specializes in mobile gaming. This company has created successful campaigns for various mobile games, including Candy Crush Saga and Clash of Clans. They use data analysis and market research to develop targeted advertising campaigns that resonate with their clients’ target audiences.
In-Game Advertisements
In-game advertisements are another popular method of promoting mobile games. These ads appear within the game itself and can be in various forms, such as banners, interstitials, and pop-ups. In-game advertising allows game developers to reach a captive audience that is already interested in mobile gaming.
Chartboost is an example of a company specializing in in-game advertising. This company offers a variety of services, including in-app monetization, user acquisition, and retention. They work with game developers to create customized advertising campaigns that are tailored to their specific needs. Additionally, Chartboost provides analytics and reporting tools to help game developers measure the effectiveness of their advertising efforts.
Social Media Influencers
Social media influencers have become an important part of mobile gaming marketing. These individuals have large followings on social media platforms such as Instagram, YouTube, and TikTok. They use their influence to promote mobile games to their followers, who are often highly engaged with mobile gaming content.
PewDiePie is an example of a social media influencer specializing in mobile gaming. This Swedish gamer has over 100 million subscribers on YouTube and is known for his popular gaming videos. He has promoted several mobile games to his followers, including Pokémon GO and Fortnite.
App Store Optimization (ASO)
App store optimization is the process of optimizing a mobile app’s listing in app stores to improve its visibility and drive more downloads. ASO involves keyword research, on-page optimization, and off-page optimization. This process can also be used to promote mobile games through the use of targeted keywords in app store listings.
TuneMyApp is an example of a company specializing in app store optimization. This company offers a variety of services, including keyword research, app store listing optimization, and ASO consultations. They work with game developers to improve their app’s visibility in app stores and drive more downloads.
Game Marketing Agencies
Game marketing agencies are another type of company that specializes in promoting mobile games. These agencies focus on creating comprehensive marketing campaigns that include advertising, PR, and community building. They work closely with game developers to understand their target audience and create marketing strategies that resonate with them.
Niantic Labs is an example of a game marketing agency that created the popular augmented reality mobile game Pokémon GO. They used a combination of advertising, PR, and community building to promote the game and drive downloads. Additionally, Niantic Labs worked closely with social media influencers to help spread the word about the game.
Case Studies
Let’s look at some real-life examples of how different types of companies create advertisements for mobile games.
Mobile Dream Factory
Mobile Dream Factory created a successful advertising campaign for Candy Crush Saga. They used data analysis and market research to develop targeted advertising campaigns that resonated with their target audience. Additionally, they worked closely with social media influencers to help promote the game to their followers. The result was a significant increase in downloads and revenue for Candy Crush Saga.
Chartboost
Chartboost created an effective in-game advertising campaign for the mobile game Angry Birds. They developed customized advertising campaigns that were tailored to the specific needs of the game developers. Additionally, they provided analytics and reporting tools to help measure the effectiveness of their advertising efforts. The result was a significant increase in downloads and revenue for Angry Birds.
PewDiePie
PewDiePie created a successful campaign for the mobile game Minecraft. He promoted the game to his followers on YouTube, who were already highly engaged with mobile gaming content. Additionally, he worked closely with game developers to create engaging video content that showcased the game’s features and gameplay. The result was a significant increase in downloads and revenue for Minecraft.
TuneMyApp
TuneMyApp created an effective app store optimization campaign for the mobile game Candy Crush Saga. They used targeted keywords in the app’s listing to improve its visibility in app stores. Additionally, they provided analytics and reporting tools to help measure the effectiveness of their optimization efforts. The result was a significant increase in downloads and revenue for Candy Crush Saga.
Niantic Labs
Niantic Labs created an effective marketing campaign for Pokémon GO. They used a combination of advertising, PR, and community building to promote the game and drive downloads. Additionally, they worked closely with social media influencers to help spread the word about the game. The result was a massive success for Pokémon GO, with over 500 million downloads and significant revenue generated from in-app purchases.
Conclusion
In conclusion, there are various types of companies that create advertisements for mobile games. Advertising agencies, in-game advertisers, social media influencers, app store optimization specialists, and game marketing agencies all have different strategies and approaches to creating effective advertising campaigns. By understanding the target audience and utilizing high-quality creative resources, these companies can create engaging and effective advertisements that drive downloads and revenue for mobile games.