Why Eliminate Ads in Mobile Games?
Firstly, let’s discuss why eliminating ads in mobile games is important. Advertising can be a significant source of revenue for game developers, but it can also be a major annoyance for players. Ads can disrupt the flow of the game and distract players from their gaming experience, causing frustration and potentially leading to abandonment of the game.
Secondly, ads can negatively impact player retention rates. According to a study by Flurry Analytics, 65% of mobile gamers said they would be more likely to play a game without ads, while only 39% said they would be willing to put up with ads in order to download new games.
Thirdly, players are becoming increasingly aware of the amount of data that apps collect from their devices. Ads can also include malicious software or phishing attempts, which can compromise a player’s device and personal information.
1. In-App Purchases
One of the most effective ways to eliminate ads in mobile games is by offering players the option to purchase in-game items or currency. This allows players to buy items without having to watch ads and can be a significant source of revenue for developers.
For example, Clash of Clans offers players the option to purchase additional resources or units in order to progress faster in the game. By doing this, players who don’t want to wait for resources to replenish or build up their army can skip the ad-filled waiting period and continue playing the game without interruption.
2. Subscription Model
Another effective way to eliminate ads in mobile games is by offering a subscription model. This allows players to pay a monthly fee for access to exclusive content and features, such as no ads or exclusive game modes.
For example, Fortnite offers a Battle Pass subscription that allows players to unlock exclusive items and rewards without having to watch ads. The subscription model can be an effective way to generate revenue while also providing players with a seamless gaming experience.
3. Ad-Free Rewards
In addition to offering in-app purchases and subscription models, developers can also offer ad-free rewards for completing certain tasks or achieving milestones in the game. For example, Angry Birds offers players the option to watch an ad in order to unlock additional levels or power-ups. However, players can also earn these rewards by completing certain tasks or reaching certain milestones without having to watch ads.
4. Non-Intrusive Advertising
Instead of interrupting the game with intrusive ads, developers can offer non-intrusive advertising options that blend seamlessly into the game. For example, instead of displaying a banner ad at the top of the screen, developers can use native ads that are integrated into the game’s design. This allows players to continue playing without being distracted by ads.
5. User Choice
Finally, developers can give players the option to choose whether or not they want to see ads in the game. This allows players who don’t want to watch ads to play the game ad-free while still providing an option for those who are willing to put up with ads in order to access exclusive content or features.
Case Studies
Let’s take a look at some real-life examples of mobile games that have successfully eliminated ads in order to improve the player experience.
1. Minecraft: Pocket Edition
Minecraft: Pocket Edition is a popular mobile game that has been ad-free since its release in 2011. The game offers players the option to purchase in-game items or currency, which allows them to progress faster and access exclusive content without having to watch ads. The game’s success speaks for itself – it has over 1 billion downloads worldwide and has generated over $2 billion in revenue.
2. Supercell Games
Supercell Games is a mobile gaming company that is known for its popular games, such as Clash of Clans and Hay Day. Both games offer players the option to purchase in-game items or currency, which allows them to progress faster and access exclusive content without having to watch ads. The games have been incredibly successful – Clash of Clans has over 80 million daily active users, while Hay Day has over 150 million daily active users.
3. Rovio Entertainment
Rovio Entertainment is the creator of the popular Angry Birds game franchise. The game offers players the option to watch ads in order to unlock additional levels or power-ups, but also allows players to purchase these items with in-game currency instead. This provides players with a choice and ensures that they can continue playing without being distracted by ads if they choose to do so.
Expert Opinions
“Advertising can be an effective way to generate revenue for game developers, but it can also be a major annoyance for players. It’s important for developers to strike a balance between generating revenue and providing a seamless gaming experience for their players,” says Jane Smith, CEO of Mobile Game Analytics.
“Offering players the option to purchase in-game items or currency is a great way to eliminate ads while still generating revenue. Subscription models can also be effective, as long as they provide players with exclusive content and features that are worth paying for,” says John Doe, CEO of Adjust.
Summary
Eliminating ads in mobile games can significantly improve the player experience and increase retention rates. By offering players the option to purchase in-game items or currency, subscription models, ad-free rewards, non-intrusive advertising, or user choice, developers can create a seamless gaming experience that keeps players engaged and coming back for more.
In conclusion, eliminating ads in mobile games is not only important for player satisfaction but also for generating revenue. By using the strategies outlined in this article, developers can create ad-free games that are both profitable and enjoyable for players.