What is a Game Pass?
A game pass is a subscription-based service that allows players to access exclusive content within a mobile game. This content could include new levels, characters, items, or other perks that are not available to non-subscribers. Game passes are becoming increasingly popular as they provide players with a sense of exclusivity and value for their monthly subscription fee.
Steps to Creating a Game Pass
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Determine the Value Proposition: The first step in creating a game pass is to determine what exclusive content you will offer to subscribers. This could be new levels, characters, items, or other perks that are not available to non-subscribers. Consider what your target audience would find valuable and how it will enhance their gaming experience.
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Set the Subscription Price: Once you’ve determined the value proposition for your game pass, set a subscription price that is competitive with similar games on the market. Keep in mind that players are more likely to subscribe if they feel that the content offered is worth the monthly fee.
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Design the Game Pass System: The game pass system should be easy for players to understand and use. Consider using a simple menu or button to access the game pass content, and make sure it’s clearly marked as exclusive to subscribers.
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Test and Iterate: Before launching your game pass, test it with a small group of players to gather feedback on the value proposition, subscription price, and game pass system. Use this feedback to iterate and improve upon your design.
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Launch and Promote: Once you’ve finalized your game pass design, launch it to the public and promote it through in-game advertisements, social media, and other marketing channels. Make sure to emphasize the exclusive content that subscribers will have access to and how it will enhance their gaming experience.
Case Study: Angry Birds
Angry Birds is a popular mobile game that has offered a game pass subscription service since 2016. The game pass, called “Angry Birds Premium,” offers players access to exclusive content such as new levels, characters, and items. The subscription price for Angry Birds Premium is $4.99 per month, which is competitive with other mobile games on the market.
Best Practices for Game Pass Success
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Offer Exclusive Content: The exclusive content offered in a game pass should be compelling enough for players to subscribe. Consider offering new levels, characters, items, or other perks that are not available to non-subscribers.
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Set a Competitive Subscription Price: The subscription price for your game pass should be competitive with similar games on the market. Keep in mind that players are more likely to subscribe if they feel that the content offered is worth the monthly fee.
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Test and Iterate: Before launching your game pass, test it with a small group of players to gather feedback on the value proposition, subscription price, and game pass system. Use this feedback to iterate and improve upon your design.
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Promote Your Game Pass: Once you’ve finalized your game pass design, promote it through in-game advertisements, social media, and other marketing channels. Make sure to emphasize the exclusive content that subscribers will have access to and how it will enhance their gaming experience.
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Keep Subscribers Engaged: To retain subscribers over time, provide them with new content to explore and keep them engaged through regular updates and challenges. Consider offering special promotions or discounts for players who refer friends to the game.
Conclusion
Creating a game pass can be a great way to engage and retain mobile games players.